http://www.linkagain.com Strategies for Search Engine Optimization and Marketing Tue, 11 Mar 2008 00:25:50 +0000 http://backend.userland.com/rss092 en There's a pretty good article over at Ask the SEO Guru entitled Squeezing The Juice Out Of The Low-Hanging Fruit. It basically lays out the White Hat way to SEO and admonishes about taking shortcuts. Taking the quick and easy way of backlinking with links that are not relevant ... http://www.linkagain.com/2008/03/10/the-secret-to-seo-success/ Search Engine Guide has a great article on how you can use modifiers or differentiators in your keyword phrases to set your web site apart from your competitors. In Using Differentiators in Keyphrases: What Every Search Engine Optimization Company Needs to Know, Scott Buresh describes how you can improve your search ... http://www.linkagain.com/2008/03/07/using-modifiers-to-your-keywords-to-improve-your-search-ranking/ A "Google bomb", also known as a "link bomb" is a coordinated effort to manipulate search engine results to point to a certain page. The practice is usually done as a prank for humorous purposes but has often been used for political purposes. Wired Magazine explains it some more and gives ... http://www.linkagain.com/2008/03/03/what-is-a-google-bomb/ Pearsonified has an interesting post that we will hopefully be able to put into practice called What Every Blogger Needs to Know About Categories. It's mainly about how to get better Search Engine Optimization with WordPress by changing how your posts are linked. http://www.linkagain.com/2008/02/29/seo-and-wordpress-categories/ We use WordPress on this site as do many of the most successful bloggers. Performancing.com recently came out with 48 Unique Ways To Use WordPress and here are some the more unique uses: Feedburner alternative Popurls clone Twitter clone Confession log Grocery list Reminders Review site Software bug logger Todo list Classifieds Contact Manager OK. Maybe it was just an excuse to ... http://www.linkagain.com/2008/02/29/unique-ways-to-use-wordpress/ PPC Hero has a new serious of articles on Pay Per Click entitled Advanced PPC Strategies: With Great Knowledge Comes Great PPC Performance. Here are links to each of the articles in the series which is mainly for PPC pros but beneficial to beginners as well. PPC, Trademark Laws, and Copyright Laws: ... http://www.linkagain.com/2008/02/29/advanced-pay-per-click-strategies-by-ppc-hero/ We recently posted about some publishers reporting a decrease in Google Adsense revenue. Well, it turns out that it may be due to Google's own efforts to improve its Pay Per Click effectiveness. Most people have been of the opinion that the reduction in CTR (click-through rate) was due to people ... http://www.linkagain.com/2008/02/29/more-on-the-adsense-revenue-reduction/ Paddy Donnelly and Lee Munroe, two masters students from Northern Ireland, have developed an experiment to explore what different words mean to different people and they are going to make some money at the same time. The have created a new site called The Big Word Project which is selling ... http://www.linkagain.com/2008/02/28/the-big-word-project-good-for-seo/ Apparently there are operations set up in India that will click on your AdSense ads for a price. But these fraudulent clicks are being tracked. Digital Inspiration reports on this trend in AdSense Click Fraud in India - How The Whole System Works. http://www.linkagain.com/2008/02/28/nows-thats-what-i-call-pay-per-click/ From SEO to Social Media: Content is Still King posted over at Search Engine Land about how you should spend more time focusing on your website content than on tricks. This quote says it all... There was a time in social media, just as in search engine optimization (SEO), when everything was ... http://www.linkagain.com/2008/02/28/focus-on-the-content/