Advanced Pay Per Click Strategies by PPC Hero
PPC Hero has a new serious of articles on Pay Per Click entitled Advanced PPC Strategies: With Great Knowledge Comes Great PPC Performance.
Here are links to each of the articles in the series which is mainly for PPC pros but beneficial to beginners as well.
- PPC, Trademark Laws, and Copyright Laws: How to Play Fair and Still Win
- PPC for B2B: Real World Recommendations You Can Use
- International PPC Campaigns: How to Target Outside the US With Success
- Dynamic Landing Page Conent: How to Increase Conversions through Increased Relevancy
- How to Present PPC to C-Level Executives
More on the Adsense Revenue Reduction
We recently posted about some publishers reporting a decrease in Google Adsense revenue. Well, it turns out that it may be due to Google’s own efforts to improve its Pay Per Click effectiveness.
Most people have been of the opinion that the reduction in CTR (click-through rate) was due to people clicking less on ads. However, today’s report by comScore on the issue reveals that the following:
The evidence suggests that the softness in Google’s paid click metrics is primarily a result of Google’s own quality initiatives that result in a reduction in the number of paid listings and, therefore, the opportunity for paid clicks to occur.
Meanwhile, in the post Google CTR Down Due To Click Area Changes, TechCrunch is claiming that Adsense revenue is dropping because of changes in the way that Google defines the click region for ads.
I guess we’ll be seeing more on this issue to come.