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Advanced Pay Per Click Strategies by PPC Hero

29. February 2008

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PPC Hero has a new serious of articles on Pay Per Click entitled Advanced PPC Strategies: With Great Knowledge Comes Great PPC Performance. Here are links to each of the articles in the series which is mainly for PPC pros but beneficial to beginners as well. PPC, Trademark Laws, and Copyright Laws: How to Play Fair and [...]

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More on the Adsense Revenue Reduction

29. February 2008

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We recently posted about some publishers reporting a decrease in Google Adsense revenue. Well, it turns out that it may be due to Google’s own efforts to improve its Pay Per Click effectiveness. Most people have been of the opinion that the reduction in CTR (click-through rate) was due to people clicking less on ads. However, [...]

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