The Secret to SEO Success
There’s a pretty good article over at Ask the SEO Guru entitled Squeezing The Juice Out Of The Low-Hanging Fruit. It basically lays out the White Hat way to SEO and admonishes about taking shortcuts. Taking the quick and easy way of backlinking with links that are not relevant will only lead to lower PageRank.
However, taking the time to make sure your site is in the right directory categories and linked to from sites that have higher PageRank AND are relevant to your topic will bear fruit.
Here’s the money quote:
Use your head and look for the places you belong.
Using Modifiers to Your Keywords to Improve Your Search Ranking
Search Engine Guide has a great article on how you can use modifiers or differentiators in your keyword phrases to set your web site apart from your competitors.
In Using Differentiators in Keyphrases: What Every Search Engine Optimization Company Needs to Know, Scott Buresh describes how you can improve your search engine optimization by getting more specific in the key phrases that you use in your content in order to distinguish your site.
What is a Google Bomb?
A “Google bomb”, also known as a “link bomb” is a coordinated effort to manipulate search engine results to point to a certain page. The practice is usually done as a prank for humorous purposes but has often been used for political purposes.
Wired Magazine explains it some more and gives some advice on how to “Google Bomb” an Enemy.