The Secret to SEO Success
There’s a pretty good article over at Ask the SEO Guru entitled Squeezing The Juice Out Of The Low-Hanging Fruit. It basically lays out the White Hat way to SEO and admonishes about taking shortcuts. Taking the quick and easy way of backlinking with links that are not relevant will only lead to lower PageRank.
However, taking the time to make sure your site is in the right directory categories and linked to from sites that have higher PageRank AND are relevant to your topic will bear fruit.
Here’s the money quote:
Use your head and look for the places you belong.
Using Modifiers to Your Keywords to Improve Your Search Ranking
Search Engine Guide has a great article on how you can use modifiers or differentiators in your keyword phrases to set your web site apart from your competitors.
In Using Differentiators in Keyphrases: What Every Search Engine Optimization Company Needs to Know, Scott Buresh describes how you can improve your search engine optimization by getting more specific in the key phrases that you use in your content in order to distinguish your site.
What is a Google Bomb?
A “Google bomb”, also known as a “link bomb” is a coordinated effort to manipulate search engine results to point to a certain page. The practice is usually done as a prank for humorous purposes but has often been used for political purposes.
Wired Magazine explains it some more and gives some advice on how to “Google Bomb” an Enemy.
SEO and WordPress Categories
Pearsonified has an interesting post that we will hopefully be able to put into practice called What Every Blogger Needs to Know About Categories.
It’s mainly about how to get better Search Engine Optimization with WordPress by changing how your posts are linked.
Unique Ways to Use WordPress
We use WordPress on this site as do many of the most successful bloggers.
Performancing.com recently came out with 48 Unique Ways To Use WordPress and here are some the more unique uses:
- Feedburner alternative
- Popurls clone
- Twitter clone
- Confession log
- Grocery list
- Reminders
- Review site
- Software bug logger
- Todo list
- Classifieds
- Contact Manager
OK. Maybe it was just an excuse to post a list about WordPress, one of the hottest blogging tools out there today.
And maybe this post is too! Get your Best Free WordPress Themes here!
Advanced Pay Per Click Strategies by PPC Hero
PPC Hero has a new serious of articles on Pay Per Click entitled Advanced PPC Strategies: With Great Knowledge Comes Great PPC Performance.
Here are links to each of the articles in the series which is mainly for PPC pros but beneficial to beginners as well.
- PPC, Trademark Laws, and Copyright Laws: How to Play Fair and Still Win
- PPC for B2B: Real World Recommendations You Can Use
- International PPC Campaigns: How to Target Outside the US With Success
- Dynamic Landing Page Conent: How to Increase Conversions through Increased Relevancy
- How to Present PPC to C-Level Executives
More on the Adsense Revenue Reduction
We recently posted about some publishers reporting a decrease in Google Adsense revenue. Well, it turns out that it may be due to Google’s own efforts to improve its Pay Per Click effectiveness.
Most people have been of the opinion that the reduction in CTR (click-through rate) was due to people clicking less on ads. However, today’s report by comScore on the issue reveals that the following:
The evidence suggests that the softness in Google’s paid click metrics is primarily a result of Google’s own quality initiatives that result in a reduction in the number of paid listings and, therefore, the opportunity for paid clicks to occur.
Meanwhile, in the post Google CTR Down Due To Click Area Changes, TechCrunch is claiming that Adsense revenue is dropping because of changes in the way that Google defines the click region for ads.
I guess we’ll be seeing more on this issue to come.
The Big Word Project: Good for SEO?
Paddy Donnelly and Lee Munroe, two masters students from Northern Ireland, have developed an experiment to explore what different words mean to different people and they are going to make some money at the same time. The have created a new site called The Big Word Project which is selling words for $1 per letter.
What’s the value? Well, when you buy a word you can “change the definition” by having the word link to your site. Sounds like a good deal to me.
So, does TBWP makes sense for Search Engine Optimization? Well, since you can only buy a single word and it must be in the dictionary it’s not going to help keyword optimization for most sites. However, TBWP may help increase your website traffic for the same reason that The Million Dollar Homepage could. Because of the uniqueness of the site and all the press attention it may get there will be a lot of curious visitors.
Now’s That’s What I Call “Pay Per Click”
Apparently there are operations set up in India that will click on your AdSense ads for a price. But these fraudulent clicks are being tracked.
Digital Inspiration reports on this trend in AdSense Click Fraud in India - How The Whole System Works.
Focus on the Content
From SEO to Social Media: Content is Still King posted over at Search Engine Land about how you should spend more time focusing on your website content than on tricks.
This quote says it all…
There was a time in social media, just as in search engine optimization (SEO), when everything was only about getting to the front page. Little attention was paid to what happened after you got there and for a while it seemed as if you could do it in your sleep.
Spend more of your time on building your web site and the quality of your content.